Meta bars political advertisers from using its new generative AI tools in advertisements
source : www.abc.net.au
Facebook owner Meta is banning political campaigns and advertisers in other regulated industries from using its new generative AI advertising products, a company spokesperson said Monday, denying access to tools that lawmakers have warned could fuel the spread of election misinformation. can stimulate.
Most important points:
- Meta will stop political campaigns and advertisers from using its new generative AI advertising tools
- The tools allow advertisers to create backgrounds, adjust images and produce variations of ad copy in response to simple text prompts
- The ban is one of the industry’s most significant AI policy decisions to come to light to date
Meta’s advertising standards prohibit ads with content debunked by the company’s fact-checking partners, but there are no rules specific to AI.
The company made public the decision to ban certain advertisers from using its AI tools in updates posted to its help center Monday evening.
“As we continue to test new tools for creating generative AI ads in Ads Manager, advertisers running campaigns that qualify as ads for housing, employment or credit or social issues, elections or politics, or related to health, pharmaceuticals or financial services, are not currently permitted to use these generative AI features,” reads a note on several pages explaining how the tools work.
“We believe this approach will allow us to better understand potential risks and build the right safeguards for the use of generative AI in advertising covering potentially sensitive topics in regulated industries.”
The policy update came a month after Meta – the world’s second-largest digital advertising platform – announced it would expand advertisers’ access to AI-powered advertising tools that can instantly create backgrounds, adjust images and respond in response can produce variants of advertising texts. to simple text prompts.
The tools were initially only made available to a small group of advertisers earlier this year, but are on track to be rolled out to all advertisers worldwide by 2024, the company said at the time.
Guardrails Remain Secret While Big Tech Chases ChatGPT
Meta and other tech companies have raced in recent months to launch generative AI advertising products and virtual assistants in response to the frenzy over last year’s debut of OpenAI’s ChatGPT chatbot, which can provide human-like written responses to questions and other prompts.
The companies have so far released little information about the safeguards they plan to impose on those systems, making Meta’s decision on political advertising one of the most significant industry AI policy choices to come to light yet.
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Alphabet’s Google, the largest digital advertising company, last week announced the launch of similar generative AI advertising tools for image resizing.
It plans to keep politics out of its products by avoiding using a list of “political keywords” as a prompt, a spokesperson said.
Google has also planned a policy update in mid-November to require election-related ads to include a notice if they contain “synthetic content that inauthentically depicts real or realistic-looking people or events.”
TikTok and Snapchat both ban political ads, while X, formerly known as Twitter, has not rolled out any generative AI advertising tools.
Nick Clegg, Meta’s chief policy officer, said last month that the use of generative AI in political advertising is “clearly an area where we need to update our rules”.
He warned ahead of a recent AI security summit in Britain that both governments and tech companies must prepare for the technology that will be used to interfere in the upcoming 2024 elections, calling for special attention to election-related content “that moves from one platform. to the other.”
Mr Clegg has previously said that Meta is blocking its user-facing virtual assistant Meta AI from creating photorealistic images of public figures. The company also promised this summer to develop a system for “watermarking” AI-generated content.
Meta narrowly prohibits misleading AI-generated videos in all content, including organic, non-paid posts, except for parody or satire.
The company’s independent Oversight Board said last month it would examine the wisdom of that approach, taking on a case involving a doctored video of U.S. President Joe Biden that Meta said it had left behind because it had not passed muster. AI was generated.
Reuters
source : www.abc.net.au
